Imparting Filipino Culture Among the New Generation of Children

Remember the line Apo Hiking Society's song... "Hayaan mong maglaro ang mga bata". Yes, let the children play. There are many benefits that play offers in the live of children: it's healthy as they become physically active; it's also social, as they build strong camaraderie with their neighborhood friends.

In the advent of high tech gadgets and computer games, we are advocating the Pinoy Games to let the children play outdoors with their "kababata" and bring back the fun in the neighborhood.

Magna Kultura Foundation is currently conducting an outreach program called LARONG PINOY. Together with our corporate-citizen partner Lucky Me!, Play Camps are being held in urban cities teaching kids the games of our heritage --- Patintero, Tumbang Preso, Piko, Luksong Tinik and a host of street-games that our parents and elders use to play. The Play Camps are conducted in a sports clinic fashion teaching detailed mechanics on how to play each game --- and we call it ESKWE-LARO.


It's so heartwarming to see kids line-up and enroll during our Play Camps. They come together with their neighborhood playmates and personally sign-up. The Play Camps are free. It is open to children with ages 3 to 12 years old.


Most of the children who line-up in our Play Camps hails from the underprivileged class of society --- children who don't have computers or high-tech game gadgets at home. Most of the kids spend their afternoons playing in the streets. (Like when you pass by in an urban depressed are you comment, "wow, factory ng bata" because their all out in the streets and your car could barely pass by).


These are the children we are reaching out to. And we're giving them something to play on --- games that doesn't need expensive materials. What do you use when you play Patintero or Luksong Tinik? Children easily improvise materials for Piko (using a piece of stone as 'pamato') or a can for Tumbang Preso. And you have all the laughter in the neighborhood. and, much more, they build happy memories with their childhood "kababata". One day they become parents, they too will be able to say, "yan ang laro namin nung bata pa kami".

Still, more than teaching kids Pinoy Games, we are also instilling the love for things that are Filipino. In a "kiddy" manner, we make them realize that the games are played by their parents, their grandparents, and that these are truly Filipino games. We also make them proud to be playing a game that has been passed on from generation to generation.

Magna Kultura Foundation and the young marketing professionals at Monde-Nissin Corporation (makers of the Lucky Me! brand) fully realizes what this advocacy is doing to the new generation of children. We can see the joy in the eyes of parents and the lolas as they watch their children take part in the Eskwe-Laro activities. They are full of thanks, aside from receiving a free clinic for their siblings, they find that they have something to talk about with their children at home, especially during dinner time.

The activity transforms people, as it transform places. It revives a way of life and fun in communities. We are passing on something that children will remember forever in the lives. And we believe that long after the Play Camp have left their community the legacy will live on, in their barangays and among their children's children.

This is our small contribution to to building Filipino National Culture. In a fun way, we are helping prepare the youth to be proud Filipinos.

One day, they will all grow up. So let the children play. Let them build happy memories with their neighborhood playmates. Let them play the games we all use to play when were kids when we didn't have PC games.

Together with the kids, let's say... "Tayo na at maglaro!"

Transforming People. Transforming Places