WILL YOUR SPONSORED-EVENT BE A VEHICLE
THAT WILL MAKE YOUR BRAND STAND OUT
AND DELIVER SALES? OR WILL YOU JUST BE
AN ADDED BRAND SPONSOR.
Events marketing is a great vehicle to catch the
attention of target customers. But
how
many times have you joined events that did not deliver bottom-line
results? And in how many occasions have you sponsored events that are
also being implemented by other product-brands --- making you a "me-too"
sponsor?
MAKE YOUR SPONSORSHIP EQUITABLE
Get an event vehicle that will take your
product
in district-communities, and create
not only goodwill among Filipino families,
but deliver day-after sales as well.
Larong Pinoy is a cultural treasure cherished by Filipinos.
It is a potent event vehicle for building goodwill among
families.
ITO ANG LARO NG MGA PINOY
The Filipino
Street Games are timeless.
It is still well-loved by many families.
It is still well-loved by many families.
Awareness for
the games encompasses generations of Filipinos: from elderly citizens (grandparents), to parent-adults, and the youth.
Amidst the
popularity of computers and game gadgets, the Filipino games are still
popularly played in playgrounds and street suburbs. Larong Pinoy has a variety of games that are
as equally fun and competitive with western sports.
The Larong Pinoy program will be a fun
wellness activity that will engage children and parents in communities.
The promotion of the games will be a
combination of an advocacy for the revival of the heritage games, with the
vital promotion fitness and wellness for a healthy citizenry.
LARONG PINOY
WILL BE FUN VEHICLE THAT WILL ENGAGE THE COMMUNITY.THE REVIVAL OF THE GAMES WILL ENLIVEN THE COMMUNITIES. IT WILL ENGAGE FAMILIES AND BOND NEIGHBORHOOD FOLKS.
THERE WILL BE FOUR (4) MAJOR ACTIVITIES IN CITY-DISTRICT.
- LARONG PINOY SPORTS CLINICS & PLAY CAMPS.
- THE NEIGHBORDHOOD STREET GAMES IN PARKS & PLAYGROUNDS.
- INTER-BARANGAY MINI-OLYMPIC TOURNAMENTS.
- LIVELIHOOD SELLING LARONG PINOY TOYS & ITEMS
AN ADVOCACY WITH A LIVELIHOOD PROGRAM
Coinciding with the Larong Pinoy activities,
the Foundation activates a livelihood program for local citizens and retail
stores. Larong Pinoy promotions will be
conducted in barangays for a period of FIVE (5) WEEKS to energize neighborhood
participation.
WE ARE INVITING CORPORATE CITIZENS TO JOIN THE LARONG PINOY
ADVOCACY
Corporate sponsors supporting the Larong Pinoy
will create not only goodwill and build
brand image, but potentially, deliver “day-after sales” in sales
territories through direct marketing efforts tied with activities in
district-neighborhoods.
Larong Pinoy will be a great vehicle
that will take product-brands in communities, with consumer goodwill that will
trigger product sales at retail stores.
From children to parents to grand-parents.
Larong Pinoy can create brand goodwill house-to-house, and invite target consumers to join the fun activities and promotions.
From children to parents to grand-parents.
Larong Pinoy can create brand goodwill house-to-house, and invite target consumers to join the fun activities and promotions.
The Larong
Pinoy crowd is the mass market. 70% of
the Filipino population. This is what
marketers call the “sachet economy”.
Be the 1st brand to own sponsorship equity in a cultural treasure.
Magna Kultura Foundation invites corporate
citizens to join us in promoting Larong Pinoy in District-Barangays.
It is a potent below-the-line promotions that
can deliver day-after sales. The sponsorship efforts ranges from local
merchandising to retail trade promotion efforts. Magna Kultura , to product retail sales at sari-sari stores
within the perimeter of the sports clinic area in barangays.
GROUND MARKETING PROMOTIONS WILL BE CONDUCTED IN
CITY-DISTRICTS WITH 5-WEEKS ACTIVATION.
The Larong
Pinoy outreach programs affords brand promotion in Barangay households. Local sari-sari
stores will play a big role in the community promotion efforts.
IT’S A PROMOTION THAT WILL COMPLIMENT SALES EFFORTS AND HELP IN THE RETAIL SELL-THROUGH
PROCESS.
Product-Brands
will gain incremental sales from sports clinic participation, game stubs and
raffles, and trivia promos that will be launched in district-neighborhoods;
with sari-sari stores and groceries playing a vital role as conduits to
promoting the games.